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Winter Tires Are So Much Easier When They're On A Dedicated Set Of Wheels

Jalopnik

Living in the frigid clime of America’s Third Coast , just blocks from Lake Erie, I am the key demographic for tire companies when they plan their winter tire marketing campaigns. Winter is getting an extremely late start in 2024, but I know that winter tires will be a necessity when the white stuff finally does start… Read more.

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Harnessing Social Media Trends to Drive Traffic to Your Dealership

Shawn Ryder

Choose the Right Platforms Focus your efforts on social media platforms that align with your target demographic. Here’s a brief overview: Platform Demographic Focus Facebook Broad audience; ideal for community building and event promotion. Instagram Young adults; great for visual content showcasing vehicles and lifestyle.

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Maximizing ROI with Targeted Digital Advertising Strategies for Automotive Dealerships

Shawn Ryder

By focusing your efforts on specific demographics, interests, and behaviors, you can connect with individuals more likely to convert. Demographic Targeting: Identify key demographic information such as age, gender, and income level to tailor your messages accordingly. Tools like Google Ads allow you to focus on local audiences.

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Engaging Millennials: Tailored Car Marketing Strategies

Shawn Ryder

Introduction Millennials, born between 1981 and 1996, are a pivotal demographic in the automotive market, bringing distinct buying behaviors and preferences. By adopting these strategies, car marketers can effectively engage with millennials and drive sales in this important demographic segment.

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Leveraging Data Analytics: How Car Dealerships Can Drive Better Marketing Decisions

Shawn Ryder

Why Data Analytics Matters for Car Dealerships Investing time and resources into data analytics can lead to significant benefits, including: Better Targeting: Identify which demographics are most likely to buy specific vehicles. Enhanced Customer Experience: Tailor offers and communications based on customer preferences and behavior.

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Maximizing Customer Engagement Through Personalized Marketing in Automotive Dealerships

Shawn Ryder

The Importance of Personalized Marketing Personalized marketing involves tailoring messages and promotional offers to individual customers based on their preferences, behaviors, and demographics. Data Type Description Demographics Age, gender, income level, and location of your customers. This can help better understand their needs.

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Gubagoo, Fullpath Unveil Curator, Unified Intelligence Engine

AutoSuccessOnline

Powered by Fullpath , a leading customer data platform (CDP) and marketing automation platform, Gubagoo’s Curator has unified all three types of data — transactional, demographic, and behavioral — and made it actionable, according to the company’s press announcement.