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Reaching Gen Z Car Auto Buyers: Digital Strategies for Auto Dealerships in 2025

Get My Auto

Gen Z buyers expect seamless digital experiences, personalized communication, and AI-powered tools when shopping for cars.

Buyer 130
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Hyundai Going Back To Physical Buttons Because American Buyers Don’t Like Touchscreens

Carscoops

Designers loved the new techy setups, but as Hyundai discovered, American buyers did not. I’m talking about the shift across the industry to replace traditional physical controls for functions like temperature selection with virtual buttons on a touchscreen.

Buyer 131
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Porsche EV’s $56K Depreciation After 2 Years Gives Buyer A Steal

Carscoops

While that’s a gut punch for sellers, it’s a jackpot for buyers looking to snag a six-figure electric Porsche on the cheap. Ouch for the Seller, Win for the Buyer We can’t help but feel bad for the individual who lost $56,000, or more than half of the original price, after just two years of ownership.

Buyer 114
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FTC Says 90% Of Buyers Paid $2,000 More Than Advertised At Stellantis, GM And Ford Dealer Group

Carscoops

Nearly 90% of buyers allegedly paid $2,000 more than advertised between 2020 and 2023. On average, buyers were charged an additional $2,000, often due to unexpected add-ons or fees, “Buying a car is a significant financial investment. The FTC and Maryland accused the Lindsay dealer group of deceptive pricing practices.

Buyer 116
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Jeep Dealers Beg Wagoneer S Buyers With Desperate Price Cuts

Carscoops

That’s bad news for both companies, but buyers can likely expect motivated dealers. While those numbers sound terrible, Wagoneer S sales weren’t far behind those of the Mustang Mach-E. Ford only sold 2,927 in Q1, which was a 40.2%

Buyer 118
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MG previews new rugged CyberX SUV as it targets younger buyers

Autocar

These early images suggest MGs latest electric SUV will receive a more upright, boxy and rugged silhouette than its existing models andbe positioned more towards lifestyle-minded buyers. MG's Cyber sub-brand has been created to target younger buyers and is initially aimed at China. Rivals are expected to include the new Smart #5.

Buyer 110
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Ford’s EV Sales Crashed As Buyers Flock To Hybrids And Gas Cars

Carscoops

Also: Volvo’s EV Crash Hits Harder Than Expected As Buyers Walk Away From Batteries It was only a couple of months ago that Ford’s EV sales looked like they were sliding, but not by too much. With this new sales data in hand, it seems clear that buyers are flocking away from EVs and toward hybrids and gas-powered cars.

Buyer 98